Naturtint

Naturtint was born over 30 years ago to bring better quality hair color to the world. From scientific innovation in the lab, manufacturing, and distribution, the strong women behind Naturtint work together to raise beauty product standards and bring everyone better hair color and hair care products.

Maria del Pino Navarro Veroz, dermo-pharmaceutical scientist and General Director of Phergal Laboratories in Madrid, Spain, is fueled by her passion for botanical science and creates Naturtint’s scientifically innovative formulas using as few synthetic ingredients as possible without sacrificing gorgeous results.

As a single mother, Brenda Boice became Naturtint’s exclusive USA distributor and pioneered Naturtint into national distribution within the USA. Today Brenda and daughter Ashley lead Naturtint USA - a diverse team of talented and hardworking people across the United States. They care about their communities, the environment, and the quality of the products they represent.

Brenda and Maria continue their alliance to bring you the highest quality hair color and hair care products on the market. To show their continued commitment to scientific innovation and to help you achieve gorgeous hair at home, Naturtint permanent hair color became the first USDA Certified Biobased permanent hair color line in 2021.