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EARTH-FIRST BY DESIGN

What We Do
We make clothing that's as soft on your skin as it is on the planet, by using sustainable, comfortable fabrics and blends like organic cotton, hemp, recycled polyester and TENCEL™ lyocell.

FAST-SLOW FASHION

Why We Do It
The apparel industry is one of the biggest polluters on the planet, but it doesn't have to be. That's what inspired us to create clothing that uses less water, less harmful chemicals, and less energy-heavy processes to make.

OUR ROADMAP

Where We're Going
We're always working on new ways to do better by our planet, from making our business fully circular by 2025, to implementing tracing software in our supply chains. And of course, we're going to keep planting trees (1 billion by 2030, to be exact).